Joia - By Iberostar
Creative content for Joia’s grand opening.
September 2024
Working within Joia’s brand guidelines, the campaign included static and dynamic social media, flyers, and promotional content.
As part of Disset’s collaboration with Iberostar, I worked on the opening campaign of Hotel Joia Aruba. The project was developed by creating diverse creative assets based on Joia’s brand guidelines, with the goal of promoting the reopening and positioning the hotel as a new distinctive destination.
Role & Process
My role was to design and propose new creative ideas aligned with Joia’s brand guidelines. This included create content and animations for social media, flyers, editorial designs for magazines, and promotional materials. The process combined adapting Joia’s identity with new design solutions to improve the reopening campaign.
